Daniel Lubetzky

Founder of Kind Snacks, Empatico, OneVoice, Equilibra

Building bridges through business and society

Category: Business

5 tried-and-true tools for entrepreneurs dealing with crisis

In times of crisis and uncertainty, entrepreneurs are more likely to look outside of themselves for answers. Desperation makes the idea of a playbook—a quick-fix rule sheet outlining what worked for someone else in the marketplace—even more appealing. But we need to resist the temptation to check our creativity at the door. In this environment of high disruption, when all the rules have suddenly changed, it is more important than ever to ditch the playbook and focus on the toolkit instead.

There are three reasons to toss out the playbook. First, anything that has already been disclosed lacks an essential element of surprise. In sports, a play is successful when it is so novel—so innovative and unexpected—that no one sees it coming. By this logic, following someone else’s playbook inherently lacks ingenuity.

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KIND’s Decision to #StopHateforProfit

We’ve decided today that KIND – in the United States and across the 32 countries where we now operate – will vote with our advertising dollars in favor of truth, fairness, civility, and kindness. Most immediately, KIND is joining the Stop Hate for Profit initiative started by Color of Change, the National Association for the Advancement of Colored People (NAACP), the Anti-Defamation League (ADL, whose Board I serve on), and others. We will pause our Facebook and Instagram advertising across all product lines starting July 1st through the close of the month.

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As seen in Fast Company: Kind Snacks founder opens up about company culture in the age of COVID-19 and beyond

Our team has been working from home for over two months, and I’ve been stunned to observe how well the model is working. I’d like to attribute its success to Kind’s uniquely entrepreneurial culture, and I do believe this is playing a role in sustaining high levels of productivity, teamwork, and ingenuity. And other company leaders assure me we are not alone. They tell me that, generally speaking, their teams are working hard and nothing has fallen apart. Many of us are questioning whether an office culture is necessary…

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Start-up Think

Excerpt from Do the KIND Thing All my mistakes from those days in the wilderness are responsible for KIND’s success...

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