Jan 11, 2021

Continuing KIND’s efforts to promote a kinder, more equitable world

Even before COVID, our social fabric was beginning to fray. Over the course of years, long-standing inequalities and systemic racism have become starkly exposed and greatly exacerbated as division and polarization among Americans grows. Now, more than 10 million Americans remain unemployed and over 350,000 people have lost their lives to COVID. People of Color have been disproportionately affected due to inequalities rampant across our healthcare system, economy, and society.

Overcoming these challenges will require all of us to deepen our commitment to standing up against injustice while also working to rebuild trust and empathy across our communities. We must continue to dig deep to model the values we want to see in our society by taking stock of our own actions, big or small, each day. As a global brand and movement, KIND has an even greater opportunity and responsibility to make an impact.

In partnership with the National Collaborative for Health Equity (NCHE), an organization striving for justice to create a more equitable society for all Americans, KIND recently released our second-annual KIND EQUALITY bar in support of the next generation of Black, Indigenous, and People of Color change-makers. The bar represents a world that’s beautifully diverse, inclusive and equitable – a world we need to continue to build.

And as part of our ongoing promise to fight for racial justice and equality, we are committed to taking the following new actions:

  • Teaming up with The KIND Foundation to donate $265K toward student scholarships and racial justice organizations, such as the National Collaborative for Health Equity
  • Adopting two historically Black colleges and universities, Florida A&M and North Carolina A&T State Universities, to help further support and provide opportunities for tomorrow’s leaders. Through the program, KIND has committed to donate hundreds of thousands of dollars in student scholarships and create a program that offers students opportunities to earn internships, career coaching, and financial support.
  • Donating 1 million KIND bars to food insecure Black, Indigenous, and People of Color communities
  • Adjusting our KIND Kids™ packaging to be more inclusive

Together, we can commit to celebrating both what we have in common AND what sets us apart. We can be proud of who and where we come from, while also recognizing that we will only realize our fullest potential as people and as a society by listening to, learning from, and caring for one another. This starts with respecting and treating ALL people, regardless of our differences, as equals.

Equality          KIND

More from Daniel

2022 High Point University Commencement Address

Today, I want to talk about a light and fluffy subject: your generation’s role in steering humanity in the right direction. No pressure, Dalton. 

But in all seriousness, Dalton, I love what you shared about “leaving everywhere you go better than you found it…and finding ways to give grace and inspiration to the people around you.”  

I want to talk today about HOW to do that as you are all simultaneously challenged and blessed with graduating as our world is re-entering a stage of dramatic consequence. 

The ship of humanity is moving in the wrong direction, and it will be upon all of you to steer it back on track. 

To illustrate this point, I want to compare the circumstances when my father’s generation came of age, to those when my generation and your generation graduated from college. 

My father was fifteen-and-a-half when he was liberated from the Dachau concentration camp by American soldiers. He was barely alive.  He never got to go to school past third grade, let alone college. Several of your grandparents were around your age when they were sent to free Europe from tyranny and darkness. 

By contrast, when I was fifteen years-old, my family immigrated to America from Mexico. I was able to attend college during a period when passionate but cordial debate was the norm. I remember observing political leaders vehemently disagree on a particular topic, while maintaining a friendship rooted in respect. Our world was far from perfect – but the arc of human progress trended in an upward direction. Freedom, open markets, human rights, civility, and the quest for knowledge were all advancing.  

It seemed almost too good to be true.  In fact, it was so good that we began to lose sight that Our Great American Experiment isn’t so much a fixed state of affairs as it is a purposeful daily affirmation – something that we opt into, live out, and vote for not once every four years, but every single day – through how we engage with one another. 

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