About Daniel Lubetzky

Daniel Lubetzky's Headshot

Best known as the founder of KIND Snacks, Daniel Lubetzky is a business leader, investor, and social entrepreneur working to build bridges between people and increase appreciation for our shared humanity. As the son of a Holocaust survivor, he has made it his life’s work to help prevent what happened to his father from happening again.

Daniel’s foray into food was the unexpected outcome of his work to use business to bring neighbors in Middle Eastern conflict regions together. He conceived nonprofits OneVoice, Empatico, and Starts with Us to foster empathy and empower individuals to practice daily habits that move our culture away from extreme, divisive, and hateful positions.

Through his startup investment and incubation platform Equilibra Ventures, Daniel partners with promising entrepreneurs building innovative enterprises with integrity. A proud Mexican-American, he co-founded SOMOS, a brand on a mission to bring food from the heart of Mexico to American kitchens 

Daniel is a member of the Anti-Defamation League’s Inaugural Board of Directors. He has received awards from The King Center (Salute to Greatness Humanitarian Award), World Economic Forum, the Skoll FoundationConscious Capitalism, the Hispanic Heritage Foundation, and the Horatio Alger Association for his commitment to create economically sustainable and socially impactful businesses. Daniel was named a Presidential Ambassador for Global Entrepreneurship by President Obama. He is the author of The New York Times bestseller Do the KIND Thing and a recurring shark on Shark Tank.

Daniel holds a BA in Economics and International Relations from Trinity University and a JD from Stanford Law School. He is a proud US citizen who emigrated from Mexico at age sixteen. He enjoys spending time with his family and practicing magic.

Daniel Lubetzky’s ventures build bridges across lines of difference to foster innovation and social cohesion.


Daniel’s father not only survived the Holocaust — he saw the good in humanity despite it all. Daniel is motivated to ensure what happened to his father never happens again. 

Watch Roman Lubetzky describe his Holocaust story.
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Daniel's inspiration

Not-ONLY-for-Profit Business Ventures with a Social Mission

Non-Profit Ventures

Building kinder and more empathetic communities
KIND – Enterprise creating a kinder & healthier world one act & one snack at a time
Empatico – Educational platform fostering empathy around the world by virtually bringing children together
Building bridges between neighbors in conflict regions
PeaceWorks - Business encouraging economic cooperation between neighbors in conflict regions
OneVoice Movement committed to amplifying the voices of moderates to resolve the Arab-Israeli conflict
Encouraging innovation and critical thinking
Equilibra – Family office investing in innovation with integrity
Lubetzky Family Foundation – Philanthropic foundation promoting civil engagement based on empathy, critical thinking, & nuanced discourse
Daniel with the Sharks at Shark Tank

Daniel Lubetzky on Shark Tank

As a recurring Shark on ABC’s Shark Tank, Daniel joins Lori Greiner, Mark Cuban, Daymond John, Robert Herjavic, Barbara Corcoran, and Kevin O’Leary to entertain deals with inspiring entrepreneurs from across the country.

Investment Spotlight
This season, ABC’s Shark Tank revealed Daniel’s follow-on investment in Quevos, a brand of egg white based chips founded by childhood friends Nick Hamburger and Zack Schreier (with whom Daniel originally did a deal in Season 12).

Learn more about Daniel’s investments at Equilibra.us.

Do the KIND Thing

Daniel’s New York Times best-selling book, Do The KIND Thing, is a handbook for success in business, life, and the all-important task of building a more compassionate world

"Do The Kind Thing" book cover

Daniel Lubetzky in the News


Understanding the tricky balance when launching social startups

FOX Business

KIND Bar founder Daniel Lubetzky’s incredible story and mission to fix America’s division

Just B

Both sides are minimizing violence. Americans must fight for our nation.


Kind founder, former executives launch Somos, a Mexican food brand built on authenticity

FOX Business

Kind food entrepreneur, former execs launch ‘authentic’ Mexican brand

Just B

Kind Bar Founder Launches Somos To Bring Traditional Mexican Flavor And Techniques To The $1.9 Trillion Latinx Market

Yahoo Finance

5 ways to get a backbone in business – without becoming the company bully


Snacks: Delight in Every Bite

Just B

Daniel Lubetzky on Just B with Bethenny Frankel

Yahoo Finance

The founder of $5 billion healthy snack company Kind on how to build a culture of empathy without losing your competitive edge


Founder of KIND Snacks, Daniel Lubetzky – Leading with And

Fast Company

Founders should follow these 5 steps to turn ideas into reality

Yahoo Finance

There’s only one way to stop violent extremists

USA Today

4 Tips for Empowering Team Members to be Themselves

Fast Company

Kind Snacks founder explains his ‘3 Cs of Entrepreneurship’

Yahoo Finance

To Dine For with Kate Sullivan, Episode 303

USA Today

KIND Snacks founder Daniel Lubetzky on socially conscious leadership


How I Built KIND Into a Multibillion-dollar Business

Yahoo Finance

KIND launches energy bars as business soars amid coronavirus

USA Today

KIND Snacks founder: Moderates, this election is up to us

Fast Company

Kind Snacks founder: Success in a tough economy requires balance, not brawn

FOX Business

Who is the Man Behind KIND?


Kind snacks founder’s advice for small business owners: ‘The rules have changed’

How a Single Hire Can Make or Break Your Company
Fast Company

KIND Snacks founder, Daniel Lubetzky: my number one lesson from Shark Tank


How KIND prepared for the crisis it never could have predicted


Restaurateur Danny Meyer: The industry was not in good shape even pre-pandemic

Wall Street Journal

Donations are pouring in during the coronavirus pandemic. But how do you get them to those in need?


KIND Snacks Founder on how the pandemic will affect the food business

USA Today

KIND Snacks Founder: The Japanese American Hero Who Saved My Family

Wall Street Journal

How the Kindness of Others Motivates KIND’s Founder

The New York Times

Corner Office: Daniel Lubetzky, of KIND Snacks, on Reaching Multiple Goals

USA Today

The Amazing Story Behind that KIND Bar You’re Eating


How Did I Get Here?


KIND Brands Founder on Competition and Growth


Brief but Spectacular


KIND founder: Immigrants recognize ‘how great America is,’ are huge part of US success

Fast Company

Most Creative People

Yahoo Finance

The World is Getting Hijacked by Extremism says KIND Founder, Daniel Lubetzky

Fast Company

KIND’s Foundation is Investing $20M to Teach Kids Empathy


5 Lessons from my Father,
for my Kids

The Washington Post

Feeling Stuck in your Social Media Bubble? Here’s the Latest in a Growing Class of Apps Designed to Help


KIND Bar CEO is Pledging $25M Toward Better Nutritional Information


KIND Foundation Helps to Connect Students Globally

CBS Morning

KIND CEO Takes on Food Groups Over Nutrition Policy


Portrait of the Founder and CEO of KIND

ABC News

9-year-old gets a taste of corporate life

CBS News

The Fastest Growing Energy Bar, Bar None

Fox Business

KIND Bar Founder: Social Entrepreneur and Leader


Secrets to Pitching and Winning Investors


Why You Should Wear Your Mistakes Proudly