Jul 3, 2020

5 tried-and-true tools for entrepreneurs dealing with crisis

In times of crisis and uncertainty, entrepreneurs are more likely to look outside of themselves for answers. Desperation makes the idea of a playbook—a quick-fix rule sheet outlining what worked for someone else in the marketplace—even more appealing. But we need to resist the temptation to check our creativity at the door. In this environment of high disruption, when all the rules have suddenly changed, it is more important than ever to ditch the playbook and focus on the toolkit instead.

There are three reasons to toss out the playbook. First, anything that has already been disclosed lacks an essential element of surprise. In sports, a play is successful when it is so novel—so innovative and unexpected—that no one sees it coming. By this logic, following someone else’s playbook inherently lacks ingenuity.

This leads to the second problem with playbooks: They invite copycats and crowd the space with imitator competition.

Read the full story on Fast Company

More from Daniel

Protecting our Democracy

I believe that the overwhelming majority of people are moderates who may not always recognize our duty to stand up and be counted. But in moments like this, we must defend our Constitutional norms and uphold American trust in our democracy. This piece is based off of an email I felt compelled to send to Senate Majority Leader Shirkey and House Speaker Chatfield this afternoon.

Dear Michigan Senate Majority Leader Shirkey and House Speaker Chatfield,

We have never met, but I hope to meet you one of these days and to be able to express my deep gratitude for your role in safeguarding our democracy. You have been thrust into a historic moment. How you act today will determine a lot about our nation’s future, the integrity of American elections, and the character of the Republican Party.

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The Moment We’re In Calls for Kindness

This is an email I sent to the KIND team this morning, encouraging empathy and bridge-building during a time of deep division within our country.

KIND Team,

This past weekend, Americans elected Joe Biden the 46th U.S. President. I have long felt that President-elect Biden’s campaign messages echo KIND’s ethos and I am encouraged that this administration will champion the values that we at KIND, regardless of political party, hold dear.

I realize that this news does not hit everyone the same way. As I have said before, everyone has a home here at KIND. We must continue to model empathy and respectful listening and discourse, not only internally at KIND but also externally in our communities.

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Moderates, this election is up to us

Moderates like me do not conform to the prevailing stereotypes of Republican or Democrat, which makes us a frustrating yet important group to pundits come Election Day. We like to think for ourselves and question what we hear, which means we’re often unswayed by partisan rhetoric. Perhaps most unnerving for politicians is that we choose values over political dogma and reserve the right to change our minds. This makes our actions challenging to control or predict, despite the great consequence of our votes.

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