Jun 22, 2020

As seen in Fast Company: Kind Snacks founder opens up about company culture in the age of COVID-19 and beyond

Excerpt from Fast Company

Our team has been working from home for over two months, and I’ve been stunned to observe how well the model is working. I’d like to attribute its success to Kind’s uniquely entrepreneurial culture, and I do believe this is playing a role in sustaining high levels of productivity, teamwork, and ingenuity. And other company leaders assure me we are not alone. They tell me that, generally speaking, their teams are working hard and nothing has fallen apart. Many of us are questioning whether an office culture is necessary.

Maybe there are even benefits to this new remote work setup. At Kind, some team members deal with five-hour round-trip commutes to our office each day. Not only is this detrimental to their health, sanity, and our environment, but it also cuts into their productivity or time with family. The smooth transition into our new work-from-home normal tells me there must be room to improve and rejigger these suboptimal scenarios of old…

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COVID-19          Culture          Leadership

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There’s only one way to stop violent extremists, as seen in CNN

(CNN) Extremism has a knack for metastasizing and coming back to wreak havoc upon its hosts. Once a cohort or society builds a hateful mindset, the hatred takes on a life of its own. Extremist ideology not only hurts a society’s enemies, but also eventually attacks from within and harms the society from which it originated. I first started observing this phenomenon abroad — and it saddens but does not surprise me that we are starting to see it haunt American democracy too.

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Continuing KIND’s efforts to promote a kinder, more equitable world

Even before COVID, our social fabric was beginning to fray. Over the course of years, long-standing inequalities and systemic racism have become starkly exposed and greatly exacerbated as division and polarization among Americans grows. Now, more than 10 million Americans remain unemployed and over 350,000 people have lost their lives to COVID. People of Color have been disproportionately affected due to inequalities rampant across our healthcare system, economy, and society.

Overcoming these challenges will require all of us to deepen our commitment to standing up against injustice while also working to rebuild trust and empathy across our communities. We must continue to dig deep to model the values we want to see in our society by taking stock of our own actions, big or small, each day. As a global brand and movement, KIND has an even greater opportunity and responsibility to make an impact…

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Thank you for your support in 2020

KIND Friends,

2020 has been a deeply challenging year for our country. At KIND and The KIND Foundation, we have worked hard to support one another and our communities with initiatives such as the Frontline Impact Project, which is mobilizing companies to donate resources to over a million frontline heroes including healthcare workers battling COVID and firefighters responding to our nation’s wildfires. At the same time, we have sought to keep you nourished throughout this trying time by upholding our KIND Promise to create delicious and healthy foods that lead with wholesome, nutritious ingredients.

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