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Founder and Executive Chairman of KIND Snacks

Building Bridges Across Lines of Difference

KIND Snacks | PeaceWorks | OneVoice | Empatico | Equilibra

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Tag: Empathy

The Moment We’re In Calls for Kindness

This is an email I sent to the KIND team this morning, encouraging empathy and bridge-building during a time of deep division within our country.

KIND Team,

This past weekend, Americans elected Joe Biden the 46th U.S. President. I have long felt that President-elect Biden’s campaign messages echo KIND’s ethos and I am encouraged that this administration will champion the values that we at KIND, regardless of political party, hold dear.

I realize that this news does not hit everyone the same way. As I have said before, everyone has a home here at KIND. We must continue to model empathy and respectful listening and discourse, not only internally at KIND but also externally in our communities.

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KIND’s Decision to #StopHateforProfit

We’ve decided today that KIND – in the United States and across the 32 countries where we now operate – will vote with our advertising dollars in favor of truth, fairness, civility, and kindness. Most immediately, KIND is joining the Stop Hate for Profit initiative started by Color of Change, the National Association for the Advancement of Colored People (NAACP), the Anti-Defamation League (ADL, whose Board I serve on), and others. We will pause our Facebook and Instagram advertising across all product lines starting July 1st through the close of the month.

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