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Founder and Executive Chairman of KIND Snacks

Building Bridges Across Lines of Difference

KIND Snacks | PeaceWorks | OneVoice | Empatico | Equilibra

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Tag: Empathy

Thank you for your support in 2020

KIND Friends,

2020 has been a deeply challenging year for our country. At KIND and The KIND Foundation, we have worked hard to support one another and our communities with initiatives such as the Frontline Impact Project, which is mobilizing companies to donate resources to over a million frontline heroes including healthcare workers battling COVID and firefighters responding to our nation’s wildfires. At the same time, we have sought to keep you nourished throughout this trying time by upholding our KIND Promise to create delicious and healthy foods that lead with wholesome, nutritious ingredients.

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The Moment We’re In Calls for Kindness

This is an email I sent to the KIND team this morning, encouraging empathy and bridge-building during a time of deep division within our country.

KIND Team,

This past weekend, Americans elected Joe Biden the 46th U.S. President. I have long felt that President-elect Biden’s campaign messages echo KIND’s ethos and I am encouraged that this administration will champion the values that we at KIND, regardless of political party, hold dear.

I realize that this news does not hit everyone the same way. As I have said before, everyone has a home here at KIND. We must continue to model empathy and respectful listening and discourse, not only internally at KIND but also externally in our communities.

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KIND’s Decision to #StopHateforProfit

We’ve decided today that KIND – in the United States and across the 32 countries where we now operate – will vote with our advertising dollars in favor of truth, fairness, civility, and kindness. Most immediately, KIND is joining the Stop Hate for Profit initiative started by Color of Change, the National Association for the Advancement of Colored People (NAACP), the Anti-Defamation League (ADL, whose Board I serve on), and others. We will pause our Facebook and Instagram advertising across all product lines starting July 1st through the close of the month.

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