Daniel Lubetzky's Headshot

Founder and Executive Chairman of KIND Snacks

Building Bridges Across Lines of Difference

KIND Snacks | PeaceWorks | OneVoice | Empatico | Equilibra

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Tag: Entrepreneurship

Kind Snacks founder explains his ‘3 Cs of Entrepreneurship’ (as seen in Fast Company)

On last season’s Shark Tank, the judges heard pitches from two impressive entrepreneurs who struggled to articulate the key attributes that differentiated their product. They could not explain how their offering stood out from those of their competitors. It struck me that that they may have skipped a critical step along an entrepreneur’s journey: the part where we become our own worst critics.

An entrepreneur’s journey unfolds in three distinct, dependent, and yet entirely separate phases. While it’s important to start by dreaming without restraint, boundless brainstorms need to be followed by ruthless scrutiny. If and only if our idea stands up against comprehensive critique, are we able to go forth as the committed crusader and pursue launching our idea into the world. It’s very important that each phase be embraced fully and that once you move on from one, you move on completely.

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Success in a tough economy requires balance, not brawn

The economic environment under COVID is volatile, which makes temperance and a measured approach tougher than ever—and all the more impressive to achieve. This year, I’m particularly interested in partnering with entrepreneurs who exemplify an ability to reconcile opposing forces and tensions, even when under pressure. Here’s my advice for how to achieve this sense of balance—and why investors are likely to find the skill more valuable than ever.

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Start-up Think

Excerpt from Do the KIND Thing All my mistakes from those days in the wilderness are responsible for KIND’s success...

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