Jan 12, 2021

There’s only one way to stop violent extremists, as seen in CNN

(CNN) Extremism has a knack for metastasizing and coming back to wreak havoc upon its hosts. Once a cohort or society builds a hateful mindset, the hatred takes on a life of its own. Extremist ideology not only hurts a society’s enemies, but also eventually attacks from within and harms the society from which it originated. I first started observing this phenomenon abroad — and it saddens but does not surprise me that we are starting to see it haunt American democracy too.

Consider how the kingdom of Saudi Arabia disseminated the Wahhabi sect’s fundamentalist attitudes against Jews and Christians at home and abroad. It helped to fund the madrassas that fostered the extreme perspectives that eventually contributed to the September 11th terror attacks on New York and Washington. Al Qaeda leader Osama Bin Laden did not just seek to destroy Americans — he wanted to destroy all things Western. The great irony is that his unbridled hatred had also prompted him to attack the Saudi kingdom, too. Bin Laden’s extremist hunger was such that even the Saudi Wahhabis who helped inculcate his all-consuming intolerance could no longer prove pious enough in his eyes. His efforts to overthrow the Saudi monarchy launched an opposition movement that got him expelled from the country.
extremism          moderation

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Continuing KIND’s efforts to promote a kinder, more equitable world

Even before COVID, our social fabric was beginning to fray. Over the course of years, long-standing inequalities and systemic racism have become starkly exposed and greatly exacerbated as division and polarization among Americans grows. Now, more than 10 million Americans remain unemployed and over 350,000 people have lost their lives to COVID. People of Color have been disproportionately affected due to inequalities rampant across our healthcare system, economy, and society.

Overcoming these challenges will require all of us to deepen our commitment to standing up against injustice while also working to rebuild trust and empathy across our communities. We must continue to dig deep to model the values we want to see in our society by taking stock of our own actions, big or small, each day. As a global brand and movement, KIND has an even greater opportunity and responsibility to make an impact…

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Thank you for your support in 2020

KIND Friends,

2020 has been a deeply challenging year for our country. At KIND and The KIND Foundation, we have worked hard to support one another and our communities with initiatives such as the Frontline Impact Project, which is mobilizing companies to donate resources to over a million frontline heroes including healthcare workers battling COVID and firefighters responding to our nation’s wildfires. At the same time, we have sought to keep you nourished throughout this trying time by upholding our KIND Promise to create delicious and healthy foods that lead with wholesome, nutritious ingredients.

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Two Giants Have Passed, Their Lessons Stay with Me

My father’s generation is exceptional in many ways. They just don’t make them like they used to. Since my Dad’s passing in 2003, I have grown so much closer to a couple dozen people in my Dad’s age group whom I feel so blessed to count among my friends and mentors. They have all made an important impact on society while retaining their down-to-earth nature, kindness and humility. I wish my Dad could be here to meet them. Our society would be so much better off were we to draw more from their wisdom and values.

Two giants cut from the same cloth were recently lost to our world in close succession.  These men are Rabbi Lord Jonathan Sacks and Sir James Wolfensohn, whose impact on me I’d like to commemorate with these reflections.

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