Moderates like me do not conform to the prevailing stereotypes of Republican or Democrat, which makes us a frustrating yet important group to pundits come Election Day. We like to think for ourselves and question what we hear, which means we’re often unswayed by partisan rhetoric. Perhaps most unnerving for politicians is that we choose values over political dogma and reserve the right to change our minds. This makes our actions challenging to control or predict, despite the great consequence of our votes.
You have an innovative and differentiated product that has withstood your relentless scrutiny and you are ready to go forth and conquer. (In other words, you’ve mastered what I call the “3 Cs of Entrepreneurship,” which you can read about here.) Now it’s time to talk about how to build your ideas into reality. I approach this process by working through five key steps. It’s critical to give all of them your equal attention and to understand how they influence one another.