Feb 4, 2022

Follow this to ensure your company is never starved for growth

Fishing for opportunity? Across all entrepreneurial pursuits, The Rule of Moby Dicks, Mackerels, and Minnows applies. Use it to help you allocate your time and resources to ensure that you are never starved for growth.

Think of Moby Dicks as transformative once-in-a-lifetime targets like the giant national retail account you want to land or the big funder who can also be a powerful strategic partner. If you spent all of your time hunting only for Moby Dicks, pursuing just the impossible deals with no guarantee of materializing, you might never be able to feed yourself – and could eventually starve. On the other hand, if you strictly played it safe, going after only the tiniest, easy-to-catch accounts – call them Minnows – you might also wind up with a grumbling stomach, staving off hunger from living snack to snack.

Right in between Moby Dicks and Minnows are the Mackerels that provide consistent, filling food. Still, when it comes to advancing your entrepreneurial pursuits, you cannot be sure that you’ll catch a Mackerel every day. If you do reel one in, it may meaningfully bolster your enterprise, but it’s unlikely to catalyze breakthroughs.

The right way to fish for opportunity is to establish a balanced diet of all three.

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More from Daniel

End of Year Note 2023

Dear Friends,
As we approach the close of this tumultuous year, I am reflecting on the challenges we’ve experienced in pursuit of our mission to foster kindness in the US and across the world.

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A Letter to College Students: 10 Ways to Side with Humanity

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By Lonnie Ali and Daniel Lubetzky

Over the past two months, people of all races, ethnicities, and religions have experienced enormous pain and suffering. Acts of terror, war, and ensuing hatred have deepened the cracks that were already threatening to divide our communities.

You, our nation’s young people, have been implicated in this. The campuses on which you live, learn, and strive to become the people you want to be, have turned into battlegrounds. Some of you are angry. Some are scared for your lives. Others feel confused and alone.

This is not your fault. It is not one group’s fault. Extremist ideologies sow division wherever they go. Most of you are not radical. We see you. Most of you are compassionate. We hear you. The overwhelming majority of you want to supplant the forces that divide, destroy, and diminish with ones that unite, build, and bring light to the world. You want to replace polarization with problem-solving to benefit all people.

As a passionate Muslim and a passionate Jew, we have come together to humbly share a path forward for how to transcend the construct of “us vs. them” and side with humanity instead.

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Terrorist Attacks by Hamas- Builders vs. Destroyers

As someone who has dedicated my life to build bridges between people, most centrally among Israelis and Palestinians committed to resolve their conflict and build a better future for their children (ie., OneVoice & PeaceWorks Inc), I hope everyone will unanimously and vocally condemn the appalling terrorist attacks by Hamas. Hamas proudly targeted women and children as hostages. Ukrainian President Zelenskyysaid it best: terror like that perpetrated by Hamas must be eradicated or else violent extremism metastasizes and harms us all.

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