Sep 28, 2020

Success in a tough economy requires balance, not brawn

The economic environment under COVID is volatile, which makes temperance and a measured approach tougher than ever—and all the more impressive to achieve. This year, I’m particularly interested in partnering with entrepreneurs who exemplify an ability to reconcile opposing forces and tensions, even when under pressure. Here’s my advice for how to achieve this sense of balance—and why investors are likely to find the skill more valuable than ever.

Authenticity Balanced with Preparedness

I look for partners both in business and in life who are the real deal. The pandemic has put a lot into perspective, making it harder to justify investing time and effort with people who seem to lack authentic intent. I am a judge on Shark Tank, and every season there is at least one entrepreneur more focused on saying what he or she thinks the sharks want to hear than on what is truthful. These entrepreneurs turn everyone off and rarely walk away with a deal. People are skilled at sniffing out a gimmick, so be real, honest, and sincere—even when you have bad news to share. On the other hand, don’t confuse being authentic with flying by the seat of your pants…

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COVID-19          Entrepreneurship          Investing

More from Daniel

There’s only one way to stop violent extremists, as seen in CNN

(CNN) Extremism has a knack for metastasizing and coming back to wreak havoc upon its hosts. Once a cohort or society builds a hateful mindset, the hatred takes on a life of its own. Extremist ideology not only hurts a society’s enemies, but also eventually attacks from within and harms the society from which it originated. I first started observing this phenomenon abroad — and it saddens but does not surprise me that we are starting to see it haunt American democracy too.

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Continuing KIND’s efforts to promote a kinder, more equitable world

Even before COVID, our social fabric was beginning to fray. Over the course of years, long-standing inequalities and systemic racism have become starkly exposed and greatly exacerbated as division and polarization among Americans grows. Now, more than 10 million Americans remain unemployed and over 350,000 people have lost their lives to COVID. People of Color have been disproportionately affected due to inequalities rampant across our healthcare system, economy, and society.

Overcoming these challenges will require all of us to deepen our commitment to standing up against injustice while also working to rebuild trust and empathy across our communities. We must continue to dig deep to model the values we want to see in our society by taking stock of our own actions, big or small, each day. As a global brand and movement, KIND has an even greater opportunity and responsibility to make an impact…

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Thank you for your support in 2020

KIND Friends,

2020 has been a deeply challenging year for our country. At KIND and The KIND Foundation, we have worked hard to support one another and our communities with initiatives such as the Frontline Impact Project, which is mobilizing companies to donate resources to over a million frontline heroes including healthcare workers battling COVID and firefighters responding to our nation’s wildfires. At the same time, we have sought to keep you nourished throughout this trying time by upholding our KIND Promise to create delicious and healthy foods that lead with wholesome, nutritious ingredients.

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